All over the world, printers today are under a competitive pressure that has never been experienced before. VIVA publishing technology helps printers to optimize their communication, co-ordination and creation processes in the creation of documents/print products while at the same time increasing customer loyalty.
With constantly rising costs and sinking margins, printers worldwide must act faster and be more flexible. What should one then do, when you have to save on costs and time and at the same time increase customer loyalty?
Is Web-to-Print really the solution for printers?
Many printing companies see their future in the development of Web-to-Print. This is generally correct, but does not always lead to the desired success. There are several possible reasons:
- Costs and benefits are out of proportion.
- The offer is exchangeable, as competitors also offer comparable products and conditions.
- The offer is limited to just a few product types due to the technical limitations of Web-to-Print solutions.
- The focus of the bid is on the price, not on the service.
Such errors can be avoided with VIVA publishing solutions and concepts.
The solution with VIVA Publishing technology
Viva provides solutions and concepts that can be adapted to any cost environment, that cover the whole range of graphic design products and that enable printers to offer their customers a unique service.
We provide printers and their end users with flexible tools, with which not only business documents, but also all kinds of documents/printed matter such as catalogs, posters and billboards, ads, packaging, books, price lists or business reports can be created manually, semi-automatically or even fully automatically.
Our publishing technology and products help printers to optimize their communication, co-ordination and creation processes in the creation of documents/printed matter and at the same time increase customer loyalty.
Reconcile the goals of printers and customers
With Viva solutions and concepts, even the most varied goals of printers and the end users/customers can be reconciled: While printers strive for customer loyalty, end users/customers strive for independence. How can that be reconciled? Viva publishing technologies are based on the concept of giving printers maximum security and at the same time giving the end users a high level of freedom and simplicity in the creation of documents. With our solutions and concepts, not only Web based, but also desktop based or even combined workflows can be achieved, which is interesting for many customers, particularly for larger projects.
As well as the actual implementation of the graphic layout, considerable organizational processes are necessary for the creation of the documents. Communication and co-ordination between the internal and external product or project managers and the graphic designers with regard to content and design is costly and time-consuming. To achieve a saving effect, both the internal and external work processes must be accelerated dramatically and investment reduced to a minimum. This is where the Viva technology comes in.
With the help of Viva publishing technology, it is no longer the graphic designer who produces the necessary documents, but rather the end users themselves. This happens right away and without any prior knowledge of graphics programs or technical printing requirements. The graphics designers just ensure that the employee has the appropriate templates at his disposal.
Optimize processes according to your requirements
Viva is one of the leading technology companies worldwide in optimizing marketing processes. Hardly any other manufacturer of standard software offers more options for optimizing marketing processes or for the creation of printed matter. Even competing products can be integrated into our workflow processes.
Option 1: Fully automatic production
With a fully automatic production using Viva publishing servers, the end user customers don‘t normally have to learn any new software: The Viva publishing servers can be integrated into every workflow, so that many end user customers create the marketing documents with a keystroke straight from SAP, MS Navision or other applications such as Excel, Access or Web portals.
For this reason too, the installation of special software on the end user’s workstation is usually unnecessary. With this concept you encounter great interest from your customers, because this solution protects the investment of their clients in existing infrastructures.
Since the documents are produced in real time, long delays have become a thing of the past. The end user (customer) receives the results within just a few seconds. Therefore a document can generally be produced much more cheaply, since with this method all manual tasks become superfluous. A positive side effect: Thanks to the integrated rule system, sources for errors are reduced considerably. The cleft between print and databases or enterprise resource planning (ERP) is closed. Incorrect information such as article numbers, prices or descriptions and technical data in printed matter is finally brought to an end.
Option 2: Semi-automatic production
Even with semi-automatic production, the End users don’t have to learn any new software: With Database Publishing® tools from Viva, your End users will, after a brief training, create documents that conform to your CD by Drag and Drop. The software can be used on the desktop or even in the Web.
Option 3: Manual production
Even with manual production using VivaDesigner, End users don’t have to learn any new software: With this software, your End users will immediately create documents that conform to your CD. With the “Distributed Publishing” technology, the program functionality can be steered or reduced in individual stages for every single document. Therefore an End user with basic knowledge of word processing or photo books can work with a complex layout program without training. As the printer, you decide the extent of the layout functions that the End user will receive. Furthermore: Viva is the only supplier worldwide to offer a professional layout program with the same functionality both on the desktop and also in the Web. Through the unique functionality of embedding fonts in an open document, no fonts need to be installed on the End user’s computer. Last but not least: With the “Team Publishing” technology, several End users can even work simultaneously on one document. Even the graphic designer doesn’t need to learn any new software or create documents from scratch, as Viva products can exchange documents with Adobe InDesign in an excellent quality.
Option 4: Combined production
All types of production can also be combined with one another. Thus a document that has been produced fully automatically can be edited in a manual process at any time.
With Viva publishing technology you have the chance of saving a lot of time and money by decisively optimizing the communication, coordination and creation processes in the creation, editing and management of marketing documents.
Corporations that are active worldwide achieve a particularly high degree of saving, as the Viva technology can handle all languages (incl. Chinese, Japanese and Korean as well as Arabic and Hebrew) in one document.
With over 200,000 users and customers, Viva today is one of the leading suppliers of media services and software products. Service bureaus and end users worldwide use our publishing products to create catalogs, books, posters and billboards and print products of all kinds, and put their trust in our services. Millions of pages and documents are produced with Viva products every year.
We are experts in our field and know and understand your problems, requirements and wishes based on 20 years of experience. We speak your language! Benefit from our know-how and discover the many possibilities for optimizing the graphic processes in your [printing company] and with your customers. We would be happy to show you the advantages of our technology.
Call us today or send us a message with our contact form.